Practice Profile


The Cassels Brock Sports Law Practice is the leading group of its kind in Canada.  We represent a wide cross section of local, national and international clients in the sporting industry including:

Recognized as industry leaders, our sports law professionals call upon partners in our Business Law, Financial Services, Tax & Trusts and Commercial Litigation Groups, to bring our clients the best possible service and expertise.

Our Expertise

We regularly advise clients and negotiate agreements regarding:

  • Advertising and marketing
  • Broadcasting
  • Concessionaire and food
  • Contracts with players, coaches and general managers
  • Endorsements and sponsorships
  • Film and television
  • Financing
  • Gaming
  • Information technology
  • Intellectual property
  • Internet properties
  • Labour and employment
  • Licensing and distribution
  • Litigation
  • Mergers and acquisitions
  • Multimedia
  • Music
  • Naming rights
  • Publishing
  • Suite licensing
  • Ticket language

Representative Work

Professional Sports Franchise Acquisitions

Our lawyers have been involved in the following transactions:

Professional Sports Franchises Ongoing Commercial Work

Some examples of our ongoing commercial work include: