Practice Profile

Advertising & Marketing

Developing a brand reputation is your job, keeping it out of trouble is ours. One wrong turn with an advertising claim or licensing agreement can result in severe repercussions to your reputation and your bottom line. As a recognized leader in the field of advertising and marketing law, our clients include a diverse range of tier-one companies and blue chip brands across a whole range of industries.

We advise clients on every aspect of advertising and marketing law, from product innovation and development through to branding, promotions, packaging, campaigns and contracts for sponsorship and advertising and licensing agreements.

We regularly advise on:

Contests & Promotions

We also advise clients on all aspects of contests and promotions including:

Representative work

We have helped to structure different types of contests on behalf of well-known marketing companies and consumer goods producers. We render this advice and draft the resulting rules on an expedited basis.

We also help our clients to design and implement crisis management procedures, as in product recall situations, for example.

We review advertisements appearing in all types of media and evaluate them for misleading advertising compliance in addition to any other industry specific regulatory requirements, often calling on our own expertise and that of our colleagues in the Competition Law Group.

Working with our Commercial Litigation Group, we act on behalf of trademark and copyright owners to enforce their rights by stopping the sale of "gray" and counterfeit goods in Canada. We work with many different manufacturers to evaluate their product packaging and labelling prototypes before production. We advise foreign companies generally on the regulatory aspects of doing business in Canada.