Alison Hayman

Alison Hayman
Telephone: 416 815 4240
Fax: 416 640 3143

Suite 2100, Scotia Plaza
40 King Street West
Toronto, ON M5H 3C2

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Alison Hayman is a Partner and Co-Chair of the Intellectual Property Group. She is also a Registered Trademark Agent.

Alison advises clients on the protection, enforcement and licensing of intellectual property, with a focus on trademarks. She manages the Canadian and international trademark portfolios of a wide of range of businesses, including retailers, fashion and home décor brands, and automotive manufacturers. She regularly provides opinions on the availability of new trademarks and helps clients register marks around the world. She also advises on infringement matters and conducts trademark opposition proceedings before the Canadian Intellectual Property Office’s Opposition Board.

Alison also assists with the protection of copyright, confidential information and trade secrets. She frequently advises on ownership, assignment and confidentiality provisions in employment and independent contractor agreements. Her practice also includes advising on mergers & acquisitions, corporate re-organizations and other corporate transactions involving intellectual property, particularly in the technology sector.

Alison received her LL.B. at the University of Victoria and her LL.M. at the London School of Economics. She also holds an undergraduate degree in Economics from Mount Allison University.

Representative examples of Alison’s experience include:

  • Managing the domestic and foreign trademark portfolio of one of Canada's largest retailers, advising on branding and filing strategy, licensing, disputes and new brand acquisitions
  • Acting as trademark counsel to several international fashion brands and prominent Canadian designers specializing in housewares
  • Providing trademark clearance and enforcement in Canada for one of the world’s largest automotive manufacturers
  • Defending a German industrial door manufacturer in Canadian trademark and copyright litigation and successfully staying the claim on the basis of an arbitration clause
  • Providing strategic advice in connection with the acquisition and licensing of intellectual property in the mining sector
  • Assisting with software licensing and technology acquisitions for a major consumer electronics company
  • Providing brand strategy and brand clearance and registration services for businesses in the cannabis sector


London School of Economics, LL.M., 2003

University of Victoria, LL.B., 2001

Mount Allison University, B.Comm. (Economics), 1998

Recent Work

Conferences, Speaking Engagements, Events

Alison Hayman, Roundtable Leader. at the 24th Annual Fraud & Anti-counterfeiting Conference

Alison Hayman Speaking at the GrowUp Cannabis Conference & Expo

Alison Hayman Looks at Licensing as part of IPIC's Trademark Case Law Series

Alison Hayman Discussing "Packaging Compliance in the Emerging Cannabis Industry"

Alison Hayman Presenting at the Law Society of Ontario's "22nd Annual Intellectual Property Law: The Year in Review" Seminar

Proud Sponsor of the 2018 Lift Cannabis Business Conference: Featuring Expert Insights from Nancy Choi and Alison Hayman

Call to the bar

Ontario, 2003


  • Canadian Bar Association
  • Intellectual Property Institute of Canada – Trademark Practices Committee (2016-2017)
  • International Trademark Association (INTA) - Chair of the IANA Transition and Accountability Subcommittee of the Internet Committee (2016-2017)
  • Toronto Intellectual Property Group
  • Ontario Bar Association



  • Registered Trademark Agent
  • Managing Intellectual Property "IP Star" (2017-2019)
  • Managing Intellectual Property "Top 250 Women in IP" (2017-2019)
  • The Best Lawyers in Canada (Intellectual Property)
  • WTR 1000: The World's Leading Trademark Professionals (2018 and 2019)
  • Who's Who Legal: Trademarks (2018 and 2019)

Pro Bono/Community Involvement

  • Member of the Cassels Brock Pro Bono Committee


Copyright & Entertainment
Intellectual Property
Luxury, Fashion & Retail